Creative project for the fitness apparel brand, Flag Nor Fail, based on their FNF Tour Pack, a durable duffel designed to go anywhere and do anything.
This project included an entire product campaign and included the following: product page, studio photography, lifestyle photography, social media posts, graphic design, copywriting, and web design.
Approach
My approach to this project was to design a design campaign that fit seamlessly with Flag Nor Fail branding and product ecosystem. I was previously aware of Flag Nor Fail and their branding, but spent several hours studying their product lineup and website to gather design cues for my work.
Following the research phase, I transitioned to lifestyle photography in order to build a photography library for the product page and social media. I chose to shoot the bag in an outdoor setting to highlight the bag’s weatherproof characteristics.
The design for the product page gives the viewer a long-scroll journey to read, view, and learn more about the bag. Clear photography showcases functionality and assists the potential buyer in imagining how the bag might fit into their daily life.
Product page
My process for the FNF Tour Pack design campaign included a concept product page for the Flag Nor Fail website.
I photographed the pack in a studio for product and detail imagery. Along with this, I included user reviews in accordian format, clear category organization on the website, the ability to save as a favorite, and a clear description with additional product information.
Website
Social
Photography
